• About Us
  • Our Work
  • Our Approach
  • Contact Us

We

We are a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume – in-store, online and beyond.

Engage

TENA Case Study
Brooks Case Study
Alcan Case Study
Purina Case Study
Dempster's Case Study
Dolce Gusto Case Study
Molson Case Study
Essentials Gummies Vitamins Case Study

Deep(er)

Working as an agency partner, we develop objective based solutions for our clients using data-driven insights and experience to deliver deeper consumer engagement that captivates the curious and cultivates brand advocates.

Contact

The Think Tank®
171 East Liberty Street, Suite 270
Toronto, Ontario M6K 3P6

Engage Us
info@tttmrktg.com
T 416.622.4833

© 2020 The Think Tank Consumer Promotion Specialists Inc. All Rights Reserved.

Molson Coors Brews & Bites

To engage consumers and educate them about the wonderful world of Molson Coors beer and food pairing, we created ‘Brew&Bites’. The ultimate online destination to explore Molson Coors full spectrum of beer taste profiles and their perfect food matches. This enlightenment continues to elevate the profile of Molson Coors, quenching consumer thirst for a deeper appreciation for beer.

Dolce Gusto Fashion Cafe

To engage key influencers and spread the word about Dolce Gusto coffee and coffee makers at the Toronto Fashion Week, we created a branded Consumer Café Experience – a sanctuary for the frenzied fashionistas to relax and share their stories over a cup of coffee. Visitors were intercepted with brand imagery, and materials highlighting the innovative features and benefits of this haut coffee line in truly unforgettable fashion.

Essentials Just What You Needed

To engage consumers, we developed an ownable creative platform for the Essentials family of brands based on their functional benefits, educating consumers about the purpose vitamins and minerals in their gummies help play in providing them with a nutritionally balanced life.

Dempster’s Peace Collective GWP

To encourage multiple purchases of Dempster’s bread in key grocery stores across Canada, we found the perfect partner that embodied Dempster’s “Made in Canada” brand – the Canadian fashion brand Peace Collective. We leveraged simple mechanics for consumers to claim their free toques through a microsite with the purchase of 3 participating bread products.

TENA Lets You Be You

To build awareness, encourage trial and grow market share for TENA throughout North America, we developed a fully integrated below-the-line program rooted in the brand’s global commitment to consumers – TENA “Lets you be you”. Through a mix of consumer touch points that educate, start conversations and promote trial, we have helped to change lives for many of the 1 in 3 women that live with bladder leakage every day.

Purina Paws for the Planet

We connected Purina and pet owners through a program that unified them with the common goal of helping the environment. Consumers were encouraged to take a moment and ‘Paws for the Planet’ with every Purina purchase triggering a donation to Evergreen and giving them the chance to win a $5,000 pet-friendly backyard makeover.

Alcan New Look. Same Wrap.

To inform consumers about new Alcan packaging while reassuring them that the product was still the same they’ve always trusted, we developed a launch program that said as much – “New look. Same Wrap.” – a testament to the legacy and quality of Alcan.

Brooks Try & Transcend

To get runners in key markets excited about Brooks’ revolutionary new Transcend running shoes, we developed a direct mail campaign that was distributed through retailer the Running Room database. Consumers were invited to the “Try & Transcend” event, hosted at their local Running Room, attendees were given the chance to experience the shoe and receive a free gift in-store just for trying them on. Results ‘transcended’ expectations.